Word and Image

This unit considers the relationship between word and image, highlighting ways in which the meaning of imagery can be modified by its juxtaposition with text. You will consider how illustration can complement and contrast with written material in both formal and conceptual ways.

You will relate illustration to the broad context of graphic design and be introduced to some of the products, which combine both illustrative, and graphic/typographic elements. Imagery can be used in isolation but frequently it is used alongside other modes of communication, perhaps the most obvious being the written word.

Words can echo or modify our readings of imagery, and they can be viewed as images themselves; with their own abstract visual characteristics. Words can be incorporated in images, or can refer to them from outside of their boundaries. The ‘Word and Image’ unit explores these relationships, and introduces typography and the notion of multimodal communication.


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